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"Frequency builds familiarity."

"A good lead-generation system is like the thermostat in your house; you set it and let it handle the day-to-day adjustments."

"Your customers' impression of your Brand is influenced far more by what your staff does during a tough situation than through all your advertising."

"Constantly leverage the one key driver that motivates your customer's behavior. If you don't know it - Find It!"

"Many businesses rave about 'going the extra mile' but few do. In reality, just a few inches are often enough"

"Best customers deserve more marketing dollars."

"Integrity builds a stronger Brand than a million dollars in advertising."

"Want word-of-mouth? Supply your customer with a Brand Banner that is memorable and easy to repeat."

"Don’t let your promotions become buried treasure - Build a Promotion Idea Vault."

"Your Brand Banner is one of the most powerful weapons in your marketing arsenal."

"Every customer deserves your best effort; best customers deserve more of your budget."

"Brand Drift is inevitable and survivable - managing it successfully is the difference between success and failure."

"Encase your customer with positive marketing messages that reflect your Brand’s promise."

"Measure After-Click (AC) behavior in your online marketing campaigns."

"Develop a corporate Measuring Mentality–even if you are a corporation of One."

"Build up a good backlog of ideas."

"Sales and Marketing can live together - just make sure Sales buys lunch."

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